By now, we’re all familiar with Amazon’s recent push into the gaming world.
With Steam Machines and Steam Machines HD, Amazon is launching a series of hardware that it claims will let people play games on their PC without having to buy a new PC.
But Amazon’s new strategy is really quite disturbing.
In the near future, you won’t need to buy any new PC to play games, and you won.
There’s no reason for you to buy an expensive machine that’s going to suck the life out of your PC.
Amazon’s new plan for Steam Machines isn’t just another game-on-a-cheap-PC idea.
Instead, it’s the kind of thing that could be called an “Amazon-funded” hardware program.
In other words, Amazon will pay developers to make games for Steam Machine hardware.
There will be no cost to the developers of games that aren’t being made for a competing platform, so they won’t have to worry about a flood of games coming to Steam Machine just because Amazon wants to make a big splash.
The plan for this hardware-focused program goes even further, by promising that developers can use Amazon’s “Amazon Games Platform” to create “Amazon Studios” games.
It’s a plan that’s already been made public by Amazon’s Chief Operating Officer, Matt Mullenweg, who stated at GDC that Amazon will work with developers to help them create “games that people can play on their devices and in their homes without the need to go to a store or buy a PC.”
The company is already looking at how to bring the Amazon Games Platform to the PC.
With the Amazon Studios Program, it could theoretically be possible to make Steam Machines that run games that are only available on the Amazon platforms.
And if Amazon wants this kind of hardware program, it needs to put its money where its mouth is.
The company’s new hardware-specific plan also threatens to remove a significant part of the Amazon ecosystem.
With its hardware-only strategy, Amazon has essentially taken away the ability of developers to sell their games on the PC and to charge a monthly fee for access to the Steam Store.
With a hardware-on the-cheapskate plan, Amazon could then take the opportunity to get more users into its Amazon Games platform, which would make it easier for developers to charge developers to put their games in the store, as well.
This could also make it harder for games to reach the millions of people who are on Steam.
There are some positive things about the Amazon hardware-driven plan.
For one thing, it is an interesting way to expand the scope of what Amazon offers.
It could allow games to be built with a broad range of hardware specs, allowing people to buy hardware for games that use multiple different PC platforms.
That way, it would be more difficult for people to find a game they’re interested in that doesn’t run on a PC.
For another, it allows Amazon to make more games available on its platform.
As more developers use Amazon Games platforms, it makes sense for Amazon to allow those developers to pay a monthly subscription fee to use the Amazon platform.
That might allow them to get a few games out on Amazon Machines that they would otherwise have to sell on the Steam store.
And it makes it possible for people who have the money to buy multiple Steam Machines to build their own Amazon Studios.
Amazon could also give away free copies of games to developers that use its hardware.
That would be a good way to make people more aware of what games are available on Amazon.
And that’s something I’d be excited to see if Amazon was willing to do.
If Amazon’s hardware-based plan works as well as the Steam Machines, it will leave millions of games on Steam, which is the single largest game market in the world.
Amazon will likely have to do something about that.
It’s important to remember that this is Amazon’s plan, and the hardware-for-games-only plan is Amazon trying to control the market.
That means that Amazon could decide to offer a Steam Machine with a very limited number of games for free, or offer a cheaper Steam Machine for as little as $500.
It will be hard to argue with Amazon on this issue.
The only way for Amazon Games to change its behavior is if other companies follow suit.
Amazon already has a pretty strong foothold in the PC game market.
With it, Amazon owns the most popular storefront in the US.
That’s where most of its customers shop.
If Amazon can control how games are sold on Amazon and can charge developers a monthly license fee to do so, it can also control how many people play its games.
Amazon has no reason to give away games on Amazon Games in order to get developers to buy more machines.
And the only way to do that is if Amazon’s software business continues to grow.